⚠️ Urgent Warning

AI is stealing up to 30%* of your future customers and feeding them to competitors.
It's called AI leakage.

Every day, buyers who were ready to choose you ask AI first, and your business never even comes up. Almost nobody is measuring what it's costing them, until now.

*58% of buyers now research with AI before purchasing (Invoca, 2026); when you're invisible, roughly half choose a competitor.

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Watch: the 3-minute founder briefing

Why AI leakage is the biggest threat, and the biggest opportunity, in customer acquisition right now, and exactly how we help you plug it.

Calculate What AI Leakage Is Costing You →
See your number in 10 seconds. No email, no sales pitch. Built for established 7 to 9 figure brands serious about scaling in the age of AI.
The AI Leakage Estimator

See what AI leakage is costing you.

Drag the sliders. Watch what AI leakage is quietly costing your business every single year.

Estimated revenue leaking to competitors
$2.4M / yr
≈ 470 new customers a year, handed to competitors who show up in AI when you don't.
Recover It. See If You Qualify →
A directional estimate: of the 58% of consumers who now use AI to research major purchases (Invoca, 2026), we assume about half would choose a competitor when you're invisible in AI, applied to your new-customer revenue. It's an estimate, not a measurement. Nothing is entered or saved. Your real, personalized AI-visibility score comes with your audit, if you qualify.
The Trust Recession

The greatest shift in advertising history is
happening right now.

AI changed where attention lives, how trust is built, and where buying decisions get made. The old growth playbook is breaking, and it isn't coming back.

71%
of consumers trust companies less than they did a year ago.
Salesforce, The Top Marketing Statistics to Know in 2026
58%
of consumers now use AI to research major purchases, up from 41% a year ago.
Invoca, B2C Buyer Experience Report, 2026
The Hidden Cost, "AI Leakage"

Every AI answer that isn't you is revenue walking out the door.

When a buyer asks AI for the best option in your category and your brand doesn't come up, that sale doesn't vanish, it goes to whoever did show up. You're not just missing traffic. You're funding your competitor's growth.

🔍

A ready-to-buy customer asks AI

"Who's the best [your category] to go with?", high intent, wallet open.

→
⚠️

You're not in the answer

No AI ad. No citation. AI names the brands it can see, and you're invisible.

→
📉

Your competitor gets the sale

The customer you'd have won is handed, free of charge, to whoever showed up.

The leak is silent, but it compounds every single day. We plug it.
The AI Ad Frontier

The biggest ad arbitrage opportunity in our lifetimes just opened up.

OpenAI just rolled out ads inside ChatGPT, and almost none of your competitors are bidding yet. That means the highest-intent buyers on the internet are reachable before the auction gets crowded and expensive. Google 2002. Facebook 2008. AI, 2026. The first ones in win.

ChatGPT ChatGPT
2.5B
daily prompts processed by ChatGPT alone (~17% of Google's global search scale).
OpenAI, via Axios (TechCrunch, 2025)
975%
year-over-year growth in traffic AI engines send to business websites.
Opollo, 2026 AI Search Benchmark Report
14.2%
average conversion from direct AI referral traffic, outperforming traditional organic search by 5x.
Opollo, 2026 AI Search Benchmark Report
Win Attention  ·  Earn Trust  ·  Accelerate Growth

Three problems. One integrated response.

The age of AI broke three things at once. Here's the problem behind each, and the integrated system that fixes all three together, so every layer makes the next one stronger.

01
The problemWhen buyers ask AI who to trust, your brand never comes up.
The fix

AI Visibility

We get you into the AI ads and the AI answers across ChatGPT, Gemini and Perplexity, so you're the brand that shows up the moment buyers are deciding, in rooms your competitors haven't entered yet.

02
The problemEven when buyers find you, there isn't enough proof to choose you, and no reason for AI to recommend you.
The fix

Authority Distribution

We build a multi-channel content and presence footprint that teaches AI to trust and keep recommending you, and gives buyers every reason to pick you over the competition.

03
The problemYour paid media keeps getting more expensive and less effective in a sea of AI sameness.
The fix

Paid Amplification

Anti-slop creative built on Ghost Signal Intelligence, plus the flywheel that makes every dollar work harder across ChatGPT ads, Facebook, YouTube and beyond. Fix visibility and authority, and your whole media engine starts converting again.

Left unchecked, AI Leakage becomes AI Extinction. When buyers ask AI who to trust, you are not in the answer, and they choose a competitor who is. The Rainmaker Flywheel puts you back in the conversation, builds the trust that makes buyers choose you, and turns your paid media into a system that compounds.

The Rainmaker Flywheel™

Omnipresence isn't a tactic. It's a moat.

When you're in the AI ads, the AI answers, and the content your buyers see everywhere they look, each layer makes the next one stronger. The advantage compounds, and every month you're in, the gap your competitors have to close gets wider.

Three engines. One compounding system.

Every engine runs on Ghost Signal Intelligence, the research that uncovers what your buyers really believe and what your competitors aren't saying, so you run ads built on insight, not guesswork.

LOWER CAC compounds AI Visibility Earns AI Citations Authority Distribution Builds Buyer Trust Paid Amplification Scales the Audience
Every cycle widens the gap. The brands that start first become uncatchable.
Why Rainmaker

We've navigated every platform shift for 22 years. This is the biggest one yet.

Search. Display. Email. Social. Native. Every channel that reshaped customer acquisition, we helped ambitious brands adapt faster than their competitors. AI is next, and we rebuilt our entire approach around the new reality.

2004 · Founded2026 · Today
Search
Display
Email
Social
Native
AI
Drew Kossoff, Founder and CEO of Rainmaker Ad Ventures
From the founder

I started Rainmaker with $500, a spare bedroom, and one bet: move first.

No investors, no safety net. Just a conviction that the brands willing to move first on a new channel would win.

That bet has played out for 22 years. Search, Display, Email, Social, Native. Every time the way customers get discovered changed, we helped ambitious brands get there before their competitors woke up. Along the way we generated more than $1 billion for our clients and earned a place on the Inc. 5000 seven times.

AI is the biggest shift I have seen in two decades, and it is moving faster than anything before it. The brands that show up first in the AI answers and the AI ads will own their categories. The ones that wait will spend years trying to catch up.

That is why we rebuilt Rainmaker for this moment. If you are serious about winning it, let's talk.

Drew Kossoff Founder & CEO, Rainmaker Ad Ventures

The track record behind the playbook

22+
Years navigating platform shifts
7x
Inc. 5000 honoree
$1B+
Revenue generated for clients
$300M+
Ad spend

Clients we've worked with

The Motley Fool Agora BioTrust Club Med DermStore EverQuote Golden Hippo Goldco Decentralized Masters Alternative Daily Birch Gold Group Organifi Stansberry Research The Hartford Gold Group Revolution Golf J.D. Mellberg Financial Banyan Hill Legacy Research Native Path TruthFinder
The proof

Results that speak for themselves.

Scaled startupPrecious Metals Company
$1B+ in sales
in a decade
Scaled leadingSupplement Company
$44M in sales
in 36 months
ScaledHealth & Nutrition Company
1.4M leads
in 30 days
Scaled leadingFinancial Services Company
$20M to $280M in sales
in 36 months
ScaledGolf Startup
750K leads
in 18 months
Scaled leadingDating Advice Company
$100M+ in sales
in 5 years

Industry recognition

Inc. 500 Financial Times and Statista: The Americas Fastest Growing Companies LA Business Journal: 100 Fastest Growing Private Companies 2018
"

Rainmaker flat out gets results. I love their whatever-it-takes approach, never an excuse, just results.

Joel MarionJoel Marion
Co-Founder, BioTrust
"

Drew is a legend in our industry, and he and his team at Rainmaker have helped a lot of people grow and scale their offers.

Russell BrunsonRussell Brunson
Co-Founder, ClickFunnels
"

The Rainmaker team has helped transform our business. Their insights and experience have been invaluable.

Mike PizzoMike Pizzo
Former Managing Director, Agora Financial
Questions

AI leakage, explained.

What is AI leakage?
AI leakage is the revenue you lose when buyers research with AI, like ChatGPT, Gemini, Perplexity, or Google's AI answers, and your brand doesn't show up. The customer was ready to buy, but the AI pointed them to a competitor instead. With 58% of consumers now using AI to research major purchases, up from 41% a year ago (Invoca, 2026), that lost demand adds up fast, and most businesses never see it happening.
How do I know if it's affecting my business?
If your customers research before they buy, it almost certainly is. Ask ChatGPT or Gemini "who are the best companies for [your category]?" If your brand isn't named, you're leaking. The estimator above gives you a directional dollar figure in seconds, and a full audit measures your exact exposure across every AI platform.
Isn't this just SEO or AEO?
It overlaps, but it's bigger. SEO optimizes for Google's blue links, which are shrinking fast. Fixing AI leakage means becoming the brand AI actively recommends, in both the paid AI ad placements and the organic answers, then converting that demand. We treat visibility, advertising, and creative as one system, not a checklist.
How does Rainmaker fix it?
Three moves working as one: we get you into the AI ads where buyers are deciding, build the authority that makes AI recommend you organically, and produce anti-slop creative that converts once you're in front of them. Each layer compounds, so the lead competitors have to close widens every month.
Who is Rainmaker for?
Established brands, typically doing $10M+ in annual revenue or $100K+ per month in ad spend, that are serious about scaling in the age of AI. We take on a limited number of clients each quarter and review every application by hand.
Is the leakage estimate accurate?
It's a directional estimate. It takes the 58% of consumers who now use AI to research major purchases (Invoca, 2026), assumes about half would choose a competitor when you're invisible in AI, and applies that to your new-customer revenue. It is not a measurement. Your real, personalized AI-visibility score comes with your audit, if you qualify.
By application only

See if you qualify to
plug the leak.

You've seen the leak. Now tell us about your business. If you're a fit, we'll show you exactly how to plug it: get you into the AI ads and the AI answers, build the trust and visibility that compound, and lower your CAC so your entire media engine scales.

$1B+Revenue Generated $300M+Ad Spend 7xInc. 5000 22yrsNavigating Shifts
We typically work with a limited number of established brands doing $10M+ in annual revenue or $100K+/mo in ad spend. Every application is reviewed by hand.